One of my favorite freelance projects of the last 12 months involved writing the copy for a University of Georgia recruiting brochure. Initially, I was unsure how to add the project to my portfolio, as it’s a print-based brochure and reading it is a convoluted but cool exercise in origami. I decided to attempt to replicate the reading experience by using a series of photographs compiled in video form. To give the video some oomph, I added two songs performed by the University’s Redcoat Marching Band, “Georgia Fight Song” followed by “Glory, Glory.”
I wrote the copy for RHB, a fantastic agency staffed with smart, highly creative people who specialize in assisting academic institutions with their communications. The University of Georgia was founded in 1785 as the first state-chartered university in the United States. Connecting to this distinction, the theme of RHB’s campaign for the University is The First.
UPDATE: The First earned RHB a 2014 Gold Addy Award from the American Advertising Federation.
